MBA IV semester students of BET’s Global Business School, visited Krishi Mela 2024 organized by University of Agricultural Science ( UAS) Dharwad on 23 rd of September 2024. The grand event witnessed a large crowd, showcasing a wide array of agricultural innovations, technologies, services and products. The event attracted thousands of farmers, students, and agricultural enthusiasts from across North Karnataka and South Maharashtra region. The Krishi Mela 2024 at UAS Dharwad was a comprehensive showcase of agricultural advancements and sustainable practices. The diverse range of stalls provided valuable insights, to not only farmers but business management students, fostering innovation and knowledge sharing. The students of MBA Marketing interacted with the resourceful people at various stalls and gained broader perspective of their products and services. In Hitech stalls section, students observed MNC companies and leading national companies in rural marketing and agricultural input businesses such as financial services to farmers, agricultural engineering companies, Biotech companies, leading seeds, pesticides and Fertiliser companies and animal feed companies. The focus was on innovation in agricultural practices adopting latest technology. In Economy stalls there were many companies and traders with their innovative products and services to farmers, eco friendly fertilizer and pesticides, organic products were displayed. Students observed special exhibitions of livestock breeds, start up pavilion, flower and fruit exhibitions, stalls of ICRISAT, agricultural marketing stall of UAS, informing about government initiates to market produce of farms and process of getting organic certificate for farm produce was observed.Students observed Agri. Business and rural marketing practices of various companies. Students explored the rural market opportunities by exploring the Krishi- mela. The visit is coordinated by Dr. Padmapriya R Katagal and Dr. Nikhil Ragashetti.
