Job Description

This position is responsible for helping facilitate a positive and inviting image of Bentwater Yacht & Country Club including its amenities and services offered to all members and the public as applicable. This is to be achieved through various forms of marketing including but not limited to online content displayed on Bentwater.com, direct mail and email, and connections and displaying of information to third party websites and applications to help increase business to the following revenue types: Weddings, Special events, Corporate Meetings and Outings, Golf Tournaments and Outings, Guest Villa Occupancy, and onsite caterings of various Bentwater Community organizations. Bachelor’s degree (B. A.) or equivalent; or a minimum of five (5) years’ experience-related experience and/or training; or equivalent combination of education and experience. Prior experience in the Hospitality industry is preferred, along with a working knowledge of website configuration and set-up, various search engines to help enhance our SEO (search engine optimization), as well as ability to design and implement appropriate look and feel content including graphical design and wording. Essential Functions include but not limited to the following:

• Facilitate and implement processes to ensure all content added to Bentwater.com or any internet-based sites is approved by senior executive management before release.
• Prepare and proofread as well as edit web content, newsletters and other requested notifications from various department heads as may occur from time to time before the content is live to membership and public.
• Prepare and distribute several types of satisfaction surveys to membership, review and summarize results into a readable actionable report to senior management.
• Facilitate and implement a process to gather pictures and distinct types of information from different events held and post content in periodic newsletters and blog to membership, on Bentwater website and various social media outlets to increase Bentwater’s image and revenue business.
• Review and analysis various social media outlets including but not limited too The Knot, Wedding Wire, GolfNow, PGA, Booking.com Expedia, Hotels.com and get with departments to scope best choices to enhance revenue and present senior management plans to implement along with cost, budget and expected results. And then monitor to see if results are achieved via working with departments heads and their revenue growth.
• Review our SEO with various sites including Google, Google Business, Yelp, Bing Places, Facebook, Trip Advisor, Bookings, com and Hotels.com and devise plans and suggestions to improve it presenting cost and expected results to senior management.
• Coordinate and facilitate implementation of 3rd party online programs both connected to our website including but not limited to Members First, website domain licensing, and others as currently in use and such others including mobile apps as may be applicable now or in the future.
• Outside signage and employee award programs graphics and content: Handle ordering of signs and printing as needed to post around club facilities when needed to go to outside parties to produce as well as any awards/signs for ongoing employee recognition programs.
• Produce and issue with approval a newsletter monthly as required.
• Prepare costs of all anticipated activities regarding functions of this area and provide to CFO for annual budgeting process.

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